SAMSUNG could be a South Korean international conglomerate headquartered in Samsung town, Seoul. It contains numerous connected businesses, most of them united below the Samsung whole, and is that the biggest South Korean chaebol (business conglomerate).
Samsung was supported by Lee Byung-chul in 1938 as a commerce company. Over future three decades, the cluster distributed into areas at the side of food method, textiles, insurance, securities, and retail. Samsung entered the trade at intervals the late Sixties and thus the development and construction industries at intervals the mid-1970s; these areas would drive its sequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung cluster, Shinsegae cluster, CJ cluster and Hansol cluster.As of 2017, Samsung has the sixth highest world whole value.
Notable Samsung industrial affiliates embrace Samsung natural science (the world’s largest information technology company, shopper natural science maker and chipmaker measured by 2017 revenues), Samsung serious Industries (the world’s ordinal largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s thirteenth and thirty sixth largest construction companies). various notable subsidiaries embrace Samsung insurance (the world’s fourteenth largest insurance company),Samsung Everland (operator of Everland Resort, the oldest amusement park in South Korea) and Cheil Worldwide (the world’s fifteenth largest agency measured by 2012 revenues).
Samsung contains a strong influence on South Korea’s economic development, politics, media and culture and has been a major drive behind the “Miracle on the family River”. Its affiliate corporations end up around a fifth of South Korea’s total exports. Samsung’s revenue was capable terrorist group of South
Samsung execs and cons
Samsung is among oldest manufacturer of phones and that they serve a worldwide market manufacturing giant} type of gadgets starting from large five.5+ in. touchscreen smartphones to recent technologies and QWERTY button models. a number of the execs Samsung phones have embrace the following;
• mechanical man OS – Samsung was 1st to embrace mechanical man OS that includes a world name for providing immeasurable applications via Google Play. It additionally permits integration of advanced computing technologies and code in mobile phones.
• honored manufacturer –Samsung could be a portable manufacturer powerhouse and has huge followers. Their styles are a number of the most effective and most effective within the market.
• Compact style – Samsung phones are quite sturdy and may serve you for several years if properly maintained. you’ll realize phones that are over [*fr1] a decade recent and still perform optimally.
• Latest technology –Samsung offers the newest progressive options will whichwill that may} come through all that any portable can presently accomplish. Some embrace maps and GPS pursuit, mobile wallets, high-definition cameras, applied science show and quick internet browsing, enlarged memory and multiple-user interface.
Other edges , execs and delicacies concerning Samsung phone includes competitive costs, durability, speed, availableness and easy repair. a number of the cons of victimization Samsung phones include;
• High costs for contemporary technology. The Galaxy S series is one among the priciest within the market.
• Low battery life. Smartphones are significant battery users thanks to background applications.
• Frequent unleash cycles. Your latest phone can shortly be out of fashion and new fashionable styles return sooner instead of later.
ABOUT
Category:
Electronics & technology – computers, mobile phones, tablets, wearable’s, TV sets and home cinemas, cameras, home appliances, semiconductors, VR & AR devices, office equipment; Retail – electronics & technology stores,
e-retail; Manufacturing
Owner of the brand:
Samsung Group
Key competitors:
Apple, LG, HTC, Huawei, Microsoft, Panasonic, Google, Sony, Lenovo, HP
BRAND STRATEGY ANALYSIS
Brand essence
Creating a better future by enriching people’s lives with innovation.
Brand values
Innovation, creativity, inspiration, empowerment.
Brand character
Pioneering, innovative, creative, bold, trendy.
Official brand statement
“Vision 2020 ‘Inspire the World, Create the Future’.
The Vision 2020 is at the core of our commitment to make a much better world jam-packed with richer digital experiences, through innovative technology and products.
The goal of the vision is to become a beloved whole, an innovative company, and an admired company.
For this, we tend to dedicate our efforts to power and innovation, shared value with our partners, and our great people.
We have delivered world best product and services through passion for innovation and best operation.
Interesting facts
Samsung could be a major manufacturer of electronic parts (batteries, chips, nonvolatile storage, semiconductorsetc.) for a few of its biggest competitors together with Apple, Sony and HTC.
