it’s the first brand recognized thanks to its spelling and one of the most famous for consumers at the height of Coca-Cola or Google, where it is not necessary to see the name to recognize the brand, just by identifying its logo is enough. Its logo was thought on the wings of the Greek goddess “Nike”.So why Nike Is A Strong buy stock right now?
- Advantages of Nike
Nike as a brand can represent, safety, quality, confidence and support, although it has been for many years a very well-positioned brand, being the leader in terms of sports implementation, and especially the shoe line ¨tenis o Zapatillas¨ because of its strong advertising reason, because of the expectation it generates when watching a Nike advertisement, and who observes it with an affinity for the brand is always waiting for attentive what model Nike brings in its next season ??, thanks to innovations technologies in their designs over time have and continue to generate in the public positive experiences of comfort, and aesthetics that added to a social approach for many to have some Nike represents perhaps a status a social recognition,
- The various approaches that have led the nike brand to success
This Nike approach is applied taking into account the society in which it operates, in this case seeks to reach consumers who practice several sports among the best known and others not so well known, not just football. They also created a campaign called ” If you let me play ”, which lent support to women’s sports, where I emphasized the benefits of female practitioners. Apart from the above, they looked for several production alternatives, adding many more products such as baseball gloves, soccer balls, hockey sticks and even sunglasses.
- Customer and market orientation
With the existence of strong competition, Nike manages to obtain the sponsorship of its brand by the Brazilian national team in 2002, and also invested millions of dollars to displace its competitors. This is also complemented by the idea of adding more sports and thus produce more products from sunglasses to soccer balls, etc. Adapting your products to specific needs for specific clients.
- Sales approach
Due to the bad results that Nike obtained when launching its high-tech shoes, they had to look for different ways to “inflate” again as a company, which is why they opted for aggressive advertising policies, to recover their customers and encourage them again, in this case, hiring one of the most famous athletes at that time in the world, which ended up generating very good results.
- Social Approach
The brand has always been related to urban black youth, which sees sport as a path to success and good economic income. The design team introduces the new products in the most problematic or complicated areas of the cities applying humanitarianism to exhibit the brand building or improving basketball courts in poor areas.
- Production focus
Its new orientation meant that Nike no longer needed its own manufacturing phase, it was cheaper footwear and clothing would be manufactured where production costs were lower becoming a pure marketing company, focused on its brand, design, concept and advertising.
- The products
The sports giant Nike has also joined the 2018 sales season. Through its website, it has launched a campaign with discounts of up to 40 percent on shoes, clothing and accessories. It also includes free standard shipping on all orders located under the ‘NikePlus’ label. What are the products that can be purchased with Nike discount coupons? These are the ten most outstanding articles.
It should be remembered that in its catalog, Nike has items for men, women, boys and girls. Products of all kinds ranging from sneakers, sports bras, tops, sweatshirts and hoods, jackets and vests, pants and tights, tracksuits, shorts, skirts and dresses, socks and accessories for kits. All this is available on their website.
- The value of the brand nike
Nike has maintained its position as the world’s largest clothing brand, after a 13 percent increase in brand value to 30 billion euros. Nike is thus the most powerful brand in the sector and the third most powerful in all sectors.
The strength of the brand is in part due to the apparel giant’s ability to continually innovate and deliver leading-edge products to a particular consumer target. Last year, the brand released the HyperAdapt self-lacing sneakers popularized by the movie “Back to the Future” and was also the first brand to launch a Plus size line of sportswear. Nike has also recently introduced the high-performance hijab for Muslim athletes.