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Countdown – NZ Supermarket Review

Countdown is New Zealand’s leading supermarket brand, serving more than 3 million customers every week.

We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience.

With 180 supermarkets across New Zealand supported by 18,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.

Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, three chilled and frozen distribution centres, two meat and seafood processing plants and a central support office.

Moving products from these hubs to our stores means our drivers have to travel more than 12 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.

While we’re known as Countdown, we form part of Woolworths New Zealand, a subsidiary of the publicly-listed Australian company, Woolworths Group Limited. In addition to Countdown, Woolworths New Zealand is also the franchise coordinator for the Fresh Choice and SuperValue banner groups. That’s why you might see packaging or advertising that states that a product is exclusive to Countdown, or only sold at Countdown, or exclusive to Woolworths, also sold at these stores.

We get customers

Unless it ends in a customer – does any of it matter? 

Cartology offers one thing – a sole focus on customers. With more than 2.5 million relationships, Cartology knows customers in a way that no-one else can.

True knowledge comes from a deep care and understanding. An understanding of needs and wants. When you know someone well, you know what motivates, influences and leads them to take action.

Because they are our customers, we can reach them directly in the moments that matter most. We also know how they transacted – closing the loop between campaign activity and customer sales. At Cartology, we want to make our Customers, your customers too – driving sales every day and customers over time.

Special Offer from Countdown!

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